Newsletter  

Branding

In 1991, Enzafruit introduced the brand "Enza" for its export pipfruit. "Enza" was chosen because it is culturally acceptable, has a strong association with New Zealand and it is short and snappy - to fit neatly within the apple and pear logo.

Enzafruit apples and pears can be recognised by the red/green Enza-logo on the sticker - the label that indicates that you recognise quality and that you appreciate it.

Branding

The Enza brand is synonymous with:

  • Crisp and tasty fruit
  • Quality and excellence
  • Innovation
  • Reliability
  • Excitement
  • New Zealand's clean and healthy environment