In 1991, Enzafruit introduced the brand "Enza" for its export pipfruit. "Enza" was chosen because it is culturally acceptable, has a strong association with New Zealand and it is short and snappy - to fit neatly within the apple and pear logo.
Enzafruit apples and pears can be recognised by the red/green Enza-logo on the sticker - the label that indicates that you recognise quality and that you appreciate it.
The Enza brand is synonymous with:
- Crisp and tasty fruit
- Quality and excellence
- Innovation
- Reliability
- Excitement
- New Zealand's clean and healthy environment